32Red Online Casino move into the UK football market

July 6th, 2009

In recent times many online casino companies have moved into the UK football market as a way of gaining more exposure through clever advertising.

A good number of these companies have opted for sponsoring actual football teams so their company name is emblazoned across the chest of high profile footballers shirts on match days.

It seems this form of advertising hasn’t been lost on the huge online casino 32Red as they have decided to find their niche in the UK football market and go for gold with their advertising.

Unlike other online casino companies who have gone full throttle in to the Premiership for advertising 32Red have been clever in their choice and gone for a Championship side that seem to be going places.

With Championship football raising its profile year on year and being seen regularly on terrestrial and cable television it seems that 32Red knew what they were doing with their choice of team.

The team that 32Red has chosen are the up and coming Championship side Swansea City. Swansea City have proven themselves over the past few years as a team who are pushing for success and have also shown that they are a team who are committed to acting responsibly in supporting the community. It is these two reasons that helped 32Red make the right choice in choosing Swansea City as the team to sponsor.

32Red Chief Executive Officer Ed Ware said that “We [32Red] expect our tie up with the Swans to deliver significant interest in our online casino” as 32Red have made the executive decision that Swansea City is the right team for them.

The size of the sponsorship also supports 32Reds commitment to Swansea as it is the largest deal the Championship side has ever gained. The contract is for two years and will see the 32Red logo on the teams home and away kit as well as adult replica kits. 32Red will also become the online gaming partner with the club to help generate themselves and Swansea and extra stream of income.