Ladbrokes Makes History

Ladbrokes, the huge online and offline betting and casino company has just made history through its achievement in joining the European Sports Security Association (ESSA).

This new achievement has just come on the back of Ladbrokes being given the International Gaming Awards 2010 award for online casino operator of the year and makes Ladbrokes the first casino with both online and offline presence to gain membership to the (ESSA).

Through its membership to the ESSA Ladbrokes Casino will become an important and integral part of the European Sports Security Association on the reporting of irregular and insider betting to help combat betting fraud and support the ESSA's Early Warning System.

The Trading Director of Ladbrokes, Mike O’Kane said "The European Sports Security Association is dedicated to improving the sharing of information between betting operators and sports bodies,” and went on further to say that “Currently the issue is surrounded by rumour and sensationalism, whereas in reality the incidence of betting corruption in sport is minimal. By giving regulators and sporting bodies a full and accurate picture of unusual betting patterns we can assist them in protecting the integrity and reputation of both sport and its participants."

It seems that 2010 is already turning out to be a great year for Ladbrokes as the company breaks the mold and pushes the boundaries by making history in the online casino world.

Ladbrokes is one of the biggest names in the United Kingdom for betting offline and online and is also becoming even more well known for its online casino. The Ladbrokes online casino boasts a huge number of great games, amazing promotion and bonuses and is well known for its large jackpots. If you love your online casinos and are based in the United Kingdom then the Ladbrokes Casino is a great place to play.

Click here to play at Ladbrokes Casino today!

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